Content Site & Media M&A

by Richard Patey

Sponsorship as a Service

I manage newsletter sponsorship for both Substack newsletter publishers and advertisers in the business acquisition and investing space. I leverage my newsletter and advertiser network, as well as manage campaigns on Swapstack.


Newsletter Advertisers

I manage your newsletter sponsorship budget, to achieve the highest ROI from the lowest CPC, across a wide array of newsletter publishers. Ideal for platforms, brokerages, funds & services in the online business space. Minimum budget $1K/m, 25% fee.


Newsletter Publishers

I run newsletter sponsorship for Substack publications, to maximise revenue per send. I source brands in our space (as well as manage your inbound interest), negotiate rates, write copy, invoice and report on results. Minimum 1000 subscribers, 25% revenue split.

Micro Consulting

I offer micro consulting calls on for both buyers and sellers


For Buyers

I can offer assistance with identifying, sourcing and qualifying suitable content sites and media properties (newsletters, podcasts, communities), along with valuation, due diligence, deal structuring and operations.

Financial Terms

For Sellers

I can offer assistance with improving marketing and sales funnels to boost revenue prior to an exit. I've previously run a done for you sales funnel business, and was a ClickFunnels & SamCart top affiliate back in the day.

Who is Richard Patey?

I’ve built, bought and sold content sites and media properties. 

Here’s my history in the online M&A space:

2017 – sold software review content site Funnel Engine through FE International

2018 – partnered with the investor who bought the above site and we flipped it a year later on Empire Flippers for 2x (six-figure exit)

2019 – sold facebook group (now 20K members) and podcast (25K total downloads) to Alpha Investors and became Director of Acquisitions – managed a 7 figure deal pipeline and helped put together the due diligence process for Investors Club

2020 – sold the Website Investing publication on Substack ( to Travis Jamison from and co-founded the paid community (6-figure exit). Wrote why I decided to do this on Indiehackers.

2022 – Acquihire of the substack publication and Discord community to Flippa and became Director, Investor Community

What have people said?

“I've been following Richard's investing jouney for years now. His strategies, opinions and ideas are not only bright and innovative, they go below the surface. Besides, he's one of the most transparent people in the industry. I wouldn't hesitate recommending his expertise in this field!"
Angelo Sorbello, Owner at Astro Capital or Managing Director at
"Richard sits at the confluence of many compelling digital intersections. He speaks from experience as an operator, community leader and investor. I’ve personally made meaningful connections and deals from the network effect of Richard"
Ewen Finser, CEO | Venture 4th Media LLC
"Richard and I worked together on an authority site where he paired me (the operator) with an investor. Working with him has been a great experience, and I am glad to have found someone I can call a true friend in the industry!"
Ruaan Nel, Website investor

Get in touch

Just drop me an email if you’re looking to maximise the exit value of your asset, or looking to acquire content sites and media properties​